Industry News | November 27, 2012

Church's Teams Up with Hasbro for Family Fun Giveaway

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Church’s Chicken has been serving families its world-famous chicken since 1952 and Hasbro has been providing families with a variety of entertainment since the early 1930s.  

So it’s no wonder that the two brands are partnering for a Family Fun Giveaway during the holiday season. Prize recipients will be randomly selected and awarded just in time for the lucky winners to start their New Year with good news.

From November 26 through December 31, when consumers visit participating Church’s Chicken restaurants and purchase Church’s Holiday bundle, family box, or meal, they will be given information that includes a QR code and microsite on how to enter the sweepstakes. Consumers can also participate by visiting the brand’s website or Facebook page.

Participants in the sweepstakes will have a chance to win one of 5,000 Hasbro Family games or the grand prize of a Carnival Cruise vacation for four. 

“Church’s has had great success providing opportunities for our guests to engage in a variety of sweepstakes,” says Rob Crews, Church’s chief marketing officer. “The chance to win adds value to our customers’ experience when they visit our restaurants. In addition, our restaurant team members enjoy the interaction with our guests, encouraging them to enter for a chance to win prizes.” 

All participants in Church’s Family Fun Giveaway are eligible for a 10 percent discount coupon for purchases made online at Hasbro’s website for a limited time and while supplies last.