Industry News | March 31, 2008

CiCi’s Debuts Pepperoni Flips

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CiCi's Pizza, who recently announced an aggressive coast to coast expansion is also expanding its buffet choices for guests with the introduction of the Pepperoni Flip. The new flip is similar to a calzone. Packed with fresh pepperoni and a combination of spices, parmesan, and Romano cheese, the flip adds a familiar yet zesty flavor to the buffet line up.

"This addition is about giving guests unique, craveable products, available exclusively at CiCi's," says Craig Moore, president of CiCi's Pizza. "We are excited to add this new flip to the buffet which already features 16 different pizza choices, pasta, salad and desserts."

Founded in 1985, CiCi's Pizza is a family-oriented restaurant serving guests all the fresh salad, pasta, desserts and 16 kinds of pizza they want for an unbelievably low price. CiCi's credits its continued success to the company's philosophy. CiCi's mission then and now is to exceed each guest's expectation in food, service and cleanliness, all at their value-oriented price point. Since opening its first restaurant in Plano, Texas, CiCi's has grown to over 600 restaurants in 30 states. Over the past three years, CiCi's has opened nearly 180 new locations in new and existing markets.

Industry professionals have taken notice of CiCi's success. StartupJournal.com, The Wall Street Journal's guide for entrepreneurs, ranked CiCi's as one of the top 25 highest-performing brands in the nation. Franchise Today ranked CiCi's Pizza in the top 200 of all franchise concepts.