Industry News | July 21, 2011

CiCi’s Tops its Pizza with Cheeseburger

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Put away the grill: there’s a new way to enjoy the nation’s favorite foods this summer, with CiCi’s Pizza’s American Classics Line. To launch the ongoing featured pizza category, CiCi’s is rolling out its new Cheeseburger Pizza – the first of four signature pizzas – to all of its restaurants nationwide this month.

The Cheeseburger Pizza will take a place of honor on CiCi’s pizza buffet and features a combination of ground beef, cheese, fresh chopped pickles, and mustard, topped off with a drizzle of ketchup, all on a freshly-made crust. Popular American Classics favorites such as the BBQ, Buffalo Chicken, and the signature Macaroni and Cheese pizzas will also be featured in upcoming months.

Burgers are one of America’s most-ordered foods in restaurants, according to the NPD Group’s annual Eating Patterns in America study. The cheeseburger pizza gives hungry fans an even better way to enjoy the beloved food.

“What better way to celebrate summer than introducing our new American Classics and featuring a new addition, the Cheeseburger Pizza,” says Nancy Hampton, CiCi’s Pizza’s chief marketing officer. “Our guests love the variety we offer with more than 20 pizzas on our buffet, in addition to soup, salad, pasta, and dessert. And, better yet, they can expect to see American Classics featured from now on.”

The Cheeseburger Pizza is just one way guests can enjoy the fun at CiCi’s this summer. From July 11 through August 28, CiCi’s will give guests a chance to win family movie packs, children’s movie tickets, and millions of other prizes in the CiCi’s Pizza Family Funtacular. Guests will get a free scratch-off card with every guest check and large beverage purchase. Two lucky families of four will win the grand prize, an all-expense paid trip to Universal Orlando Resort Vacation.