Industry News | August 21, 2008

CiCi's Capitalizes on Olympic Fever

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CiCi's Pizza is cheering on the American women in tonight's 10-meter platform diving competition, offering a free Pepperoni Flip when an American diver flips their way to an overall perfect 10 in the finals of the 10-meter platform competition.

The men's and women's final event airs on two nights, customers hoping to score a flip must tune in tonight, August 21, for the women's finals and August 23 for the men's finals. During the final competition of the 10-meter platform event, if a U.S. diver receives a perfect 10 as an overall score--a rating that needs to be awarded by all the judges, Americans can visit their local CiCi's to get their free Flip on Monday, August 25, between 2:00 and 5:00 p.m.

CiCi's introduced the new Pepperoni Flip for $3.99 to guests earlier this year, it is similar to a calzone, filled with fresh pepperoni and a zesty combination of spices, parmesan, and Romano cheese.

"The Olympics provide a gold-medal opportunity to introduce our flip to the rest of America," says Craig Moore, president and CEO of CiCi's Pizza. "U.S. divers were shut out of a medal in the 2004 Olympics, so we are cheering for the home team."

Diving enthusiasts predict that this will be an interesting event for Olympic viewers. The U.S. also has a strong contingent with David Boudia and Thomas Finchum, synchronized partners who will also make a splash with their performance in the individual 10-meter platform event. Nineteen year old, Boudia wrote his name in the history books when six out the seven judges gave him a perfect 10 during the trials. The men's finals will be held August 23.