Industry News | June 16, 2008

CiCi's Pizza Launches New Peel and Win Promotion

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CiCi's Pizza launched its "Wanna Play" peel and win promotion on June 15. Customers who purchase 32-ounce drinks have a 1:2 chance of winning. Guests can win a back-to-school shopping spree valued at $2,500, a year's supply of gasoline worth $1,800, five Nintendo Wii systems, as well as instant-win free buffets, soft drinks, and free toppings on any to-go pizza. The peel and win contest will end August 15. Instant win food prizes will be honored through September 15.

"Understanding what our guests value is central to the CiCi's brand, and this year's prizes certainly reflect that core mission. CiCi's recognizes the challenges families are facing with the rise in gas prices and overall need to stretch the dollar. We are excited to offer guests a refreshing way to find monetary relief as guests head back to school," says Craig Moore, president of CiCi's Pizza.