Industry News | June 24, 2010

CiCi's Pulls Out the Stops in New Promo

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CiCi's Pizza and GameStop are teaming up to give away more than $2.5 million worth of entertainment systems, gift cards, and food prizes this summer in CiCi's "Game Time Sip & Rip" promotion.

Guests can win when they purchase a carryout beverage to accompany CiCi's buffet. Each cup has a game piece attached, and guests can peel back the tab to reveal prizes. The contest runs through August 15.

Five grand-prize winners will each win home entertainment systems, one $500 GameStop gift card, and a $500 CiCi's gift card. Fifty winners will each receive a $50 GameStop gift card, and 100 will win a $25 GameStop gift card.

Other winners will receive gift cards to stores such as T.J. Maxx and HomeGoods, or free adult and child passes to CiCi's pizza, pasta, salad, and dessert buffet, including beverages. Overall odds for winning a prize are 1-2.

"At CiCi's, we're proud to serve fresh, delicious pizza and offer families a place where they can spend quality time together," says CiCi's Pizza's director of marketing, Sara Hundley. "CiCi's 'Game Time Sip & Rip' promotion is another way we provide endless value, variety and fun."

CiCi's also offers a second chance to win food and fun with an online sweepstakes at its website.

"CiCi's is a popular family-friendly dining environment, which makes them an incredible partner for us," says GameStop's director of marketing, Kristin Djurdjulov. "Pizza, video games, and family fun go hand-in-hand. Add in the chance to win great gaming prizes or free food and the Sip & Rip promotion makes eating at CiCi's a great summertime option."