Industry News | November 28, 2011
Cinnabon Aims to Spread Warmth
The holiday season has arrived, and with it comes shopping, family, and Cinnabon.
From the beginning of November into the New Year, Cinnabon invites you to “Spread the Warmth” this holiday season.
From the introduction of a new Chillatta, to the charitable Facebook contest, Cinnabon has the spirit of the season, and whether it’s treating yourself or surprising someone else, Cinnabon is the perfect indulgent gift.
The new Peppermint Creamy Chillatta joins the Cinnabon lineup on blended beverages for a limited time only! Crushed peppermint and ribbons of chocolate adorn this sweet seasonal treat. By popular demand, Cinnabon will keep the Fruity and Tangy Chillattas on its menu. Most bakeries will also be introducing Iced Coffee.
CinnaPacks make great gift alternatives as well as additions to holiday meals. CinnaPacks are enough to treat everyone in sizes of 4-count and 6-count of Cinnabon rolls or 9-count and 15-count of Minibon rolls – each available in traditional Classic or Caramel Pecanbon.
“We want to be a memorable part of any special holiday gathering,” says Kat Cole, president of Cinnabon.
“Anyone can show up to the office or family dinner with a traditional dessert, but the reactions and excitement we receive when we surprise people with our CinnaPacks are priceless. That’s why we’re encouraging our Guests to share those reactions with us on our Facebook page. In addition to giving the gift of Cinnabon, we want to reward people who spread the warmth and give to other in their communities.”
Cinnabon invites anyone to participate in its “Random Packs of Kindness” Facebook contest. A friend, family member, colleague, volunteer group, or even a stranger makes the perfect recipient.
A video or picture submission of the random act of kindness can be entered for a chance to win weekly prizes of free CinnaPacks, or the grand prize of $2,500 cash and a $2,500 donation to the charity of the winner’s choice.
For more information about the “Random Packs of Kindness” Facebook contest visit the Cinnabon Facebook page athttp://www.facebook.com/Cinnabon.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. currently operates more than 800 franchised locations worldwide, primarily in high traffic venues.
Food & Beverage
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