Industry News | June 11, 2013
Cinnabon Debuts Line of Summer Drinks
Just in time for warm weather, Cinnabon is kicking off the season with a line-up of sweet summertime beverages, including one that pairs the bakery brand with delectable Reese's Peanut Butter Cups for the first time. The refreshing and indulgent drinks are available now at participating Cinnabon bakeries.
The Sweet Summertime beverage lineup includes:
Reese's Peanut Butter Cup Chillatta: Cinnabon's signature blended beverage line is joined by a new Chillatta that is a combination of Reese's Peanut Butter Cups pieces, sweet cream, and ribbons of chocolate sauce, then topped with whipped cream. Available through September 7, 2013.
Orange Mango Frozen Lemonade: This refreshing fat-free frozen lemonade combines the natural flavors of lemons, oranges, and mangos blended with ice and topped with a swirl of raspberry sauce. Available through September 7, 2013.
Vanilla Iced Coffee: The signature Cinnabon roast coffee with milk is sweetened with vanilla and served over ice. Available throughout the year.
Known for its classic cinnamon rolls, Cinnabon has expanded its menu in recent years with product extensions that include a full line of signature blended beverages and iced coffees.
"Blended and iced beverages continue to grow in popularity in record numbers with consumers. Our signature line, Chillattas blended beverages, has been an important part of our business for several years. Our goal with this promotional line-up is to deliver a combination of experiences and flavors ranging from fat-free, refreshing and tangy, to incredibly creamy and indulgent to help make summertime even sweeter for our guests. This is our first time partnering with theReese's brand and we're excited to give our guests the ultimate chocolate and peanut butter treat with our new Peanut Butter Cup Chillatta made with Reese's Peanut Butter Cups," says Kristen Hartman, vice president of marketing for Cinnabon. "In addition, we're bringing back a seasonal guest favorite, our Orange Mango Frozen Lemonade. It's a delicious fat-free choice and is the perfect drink as the warm weather of summer heats up. Our Sweet Summertime collection also includes a welcome addition to our iced coffee line. The new Vanilla Iced Coffee combines the pleasing smoothness of vanilla with our double-brewed roast coffee. It's already a Cinnabon favorite that provides a refreshing pick-me-up any time of year."
These specialty beverages join Cinnabon's line of fresh baked sweet indulgences and handcrafted blended and iced beverages to continue to grow the brand's popularity.
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