Industry News | April 3, 2013

Cinnabon Eases Tax Stress with Tax Day Bites Promotion

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Tax Day is known far and wide as one of the most stressful days of the year. To ease that pressure, participating Cinnabon Bakeries across the country are offering up free bite-sized treats on April 15 as part of its fifth annual Tax Day Bites promotion.

On Tax Day, people have to wait in long lines and deal with confusing paperwork, so, Cinnabon wants to make sure they have something sweet to look forward to at the end of the day. Last year, more than 60,000 bites were given out nationwide through the event.
 
“There are no complicated forms here – just a freebie - two Cinnabon Bites,” says Kristen Hartman, VP of marketing at Cinnabon. “Many people get worked up in the days leading to Tax Day, so why not offer up our Disturbingly Delicious bite-size cinnamon rolls, just 90 calories each, the perfect little treat to wrap up Tax Day.”
 
Cinnabon Bites, bite-sized versions of the Cinnabon Classic Roll, are made with a signature Makara cinnamon and world famous cream cheese frosting.
 
Participating U.S. mall-based Cinnabon Bakeries will give away two free Cinnabon Bites on Monday, April 15, from 6 to 8 p.m.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.