Industry News | April 29, 2009

Cinnabon Gives Nurses A Sweet Surprise

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In appreciation of the extraordinary service nurses provide on a daily basis, Cinnabon and The DAISY Foundation are offering these professionals a free Cinnabon Classic Roll when they show their healthcare ID or badge at participating bakeries May 6-12.

“Nurses constantly put others before themselves, so we’re happy to celebrate them during Nurses Week and thank them for their constant ‘WOW’ service,” says Geoff Hill, president of Cinnabon.

“We also commend The DAISY Foundation for their passionate efforts, and we are happy to continue growing a long-lasting relationship with this outstanding organization.”

Bonnie and Mark Barnes of Glen Ellen, California, and their family members established The DAISY Foundation in January 2000 to recognize nurses after Mark’s son, Patrick, died of complications from an auto-immune disease.

During his extended hospital stay, Pat would only eat Cinnabon Classic rolls, and he insisted his care nurses have some as well. Since its inception, the foundation has presented some 4,000 nurses in over 350 medical facilities nationwide and in Canada with The DAISY Award, which includes Cinnabon rolls and gift certificates for each recipient and his or her colleagues to celebrate the teamwork it takes to provide outstanding patient care.

“While the circumstances under which we created The DAISY Foundation were certainly painful, we feel blessed to honor nurses across the country,” says Bonnie Barnes, co-founder of The DAISY Foundation.

“We’re grateful to have the tremendous support of the Cinnabon brand. Our message to nurses at every DAISY presentation is that whenever a nurse smells that wonderful Cinnabon aroma in a mall or airport, they should take a moment to think about how special she or he is because of their dedication to taking care of the rest of us.”