Industry News | November 8, 2013
Cinnabon Introduces New, On-the-Go Treats
Holiday shoppers and travelers can rejoice: Cinnabon is making it easier than ever for guests to enjoy on-the-go snacks with the introduction of CinnaSweeties, bite-sized doughnut treats.
Beginning this week, guests can get their fingers on CinnaSweeties treats at all participating Cinnabon Bakeries. The freshly baked CinnaSweeties are rolled in Cinnabon signature Makara cinnamon and sugar, and served warm with a side of Cinnabon original cream cheese frosting for dipping. Available in five and ten counts, CinnaSweeties are served in a convenient cup or in a sealed bag to take with you.
“The new CinnaSweeties are a great ‘grab-and-go’ treat, perfect for mall shoppers who want to treat themselves or their kids without slowing the pace,” says Kristen Hartman, vice president of marketing for Cinnabon. “Guests can enjoy a little or a lot of the Ooey-Gooey goodness of our signature cream cheese frosting without utensils, because CinnaSweeties are designed to be dipped.”
CinnaSweeties have a suggested retail price of $2.49 for a five-count cup and $3.99 for a ten-count bag. In addition to treating themselves, guests can give friends and relatives CinnaPack take-home boxes as gifts this holiday season. Available at Cinnabon bakeries, these red packages contain various sizes of fresh-baked cinnamon rolls made with Makara cinnamon and brown sugar and topped with cream cheese frosting.
Food & Beverage
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