Industry News | August 22, 2014

Cinnabon Launches Baking Kit in Select Walmart Stores

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Cinnabon lovers can now create Cinnabon World Famous Cinnamon Rolls in their own kitchen. With the introduction of the Cinnabon Baking Kit, available exclusively at 2,500 Walmart stores, families can enjoy mixing, baking, and creating their favorite cinnamon rolls, an activity that will fill the house with the familiar aroma and flavors of Cinnabon.

The baking kit marks the latest way consumers can bring Cinnabon into their home. Each kit makes eight cinnamon rolls, along with other treats made with the same ingredients, such as monkey bread, cupcakes, or even ham and cheese pinwheels. The Cinnabon Baking Kit has a suggested retail price of $5.98, and this holiday season, it will be available at Walmart’s nationwide in the baking aisle.

“From our bakery ovens to yours, we’re thrilled to offer consumers not only another way to enjoy the flavors of our world famous Cinnabon cinnamon rolls, but also an activity that the entire family can enjoy together,” says Cinnabon president Kat Cole. “The baking kit provides for a perfect way to gather the family and create lasting memories in the kitchen.”

In addition to the new Cinnabon Baking Kit, consumers can find many other ways to bring the enticing aroma of Cinnabon into their home.  Recent additions to Walmart shelves are Air Wick Cinnabon Classic Cinnamon Roll fragrance and Cinnabon Classic Cinnamon Roll K-Cup packs for Keurig brewers.

At bakeries worldwide, Cinnabon continues to expand its offerings with a variety of new menu items, such as ultra-portable CinnaSweeties, bite-sized doughnut treats made for dipping in a variety of flavored frostings, and the expanded blended and iced beverage platform that includes Cinnabon Cinnamon Roll Iced Coffee and signature Chillattas.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.