Industry News | May 6, 2011

Cinnabon Offers Nurses a Sweet Deal

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In appreciation of the extraordinary service nurses provide daily, Cinnabon and The DAISY Foundation are celebrating National Nurses Week by offering these professionals a free Cinnabon Classic Roll when they show their healthcare badges at participating bakeries May 6-12, 2011.

"The DAISY Foundation has been an amazing partner for almost ten years, and we are honored to help them recognize the extraordinary service of nurses," says Kat Cole, president of Cinnabon. "We love serving those who serve others and hope the aroma of our Makara cinnamon reminds the nurses how special they are as they enjoy our products during this well-deserved week."

Bonnie and Mark Barnes of Glen Ellen, California, and their family members established The DAISY Foundation in January 2000 to recognize nurses after Mark's son, Patrick, died of complications from an auto-immune disease. During his hospital stay, Pat would only eat Cinnabon rolls, and he insisted his nurses have some, too.

The DAISY Award has been given to about 16,000 nurses to date and 120,000 have been nominated. Healthcare organizations (860 of them) are committed to honoring their nurses throughout the year in the U.S., Canada, Asia, Middle East, and the U.K.