Industry News | May 22, 2013
Cinnabon Offers Sweet Support for Breast Cancer Research
When Cinnabon president Kat Cole participated in the CBS show “Undercover Boss,” she bonded with Mayra Vargas, a bakery employee. As Vargas spoke of her mother’s battle with breast cancer and her family’s challenges, the inspiration to provide guidance and support became a mission of Cole’s.
Cole and Vargas were invited back for the season finale, “Epic Bosses,” which aired this Friday, May 17. On the episode, Cole announced “Sweet Support”, a nationwide fundraiser to support breast cancer.
Cinnabon employees, fans, and followers are joining forces to spread the word and request donations as a way of showing dedication to the brand. In parallel contribution, Cinnabon will match the first $10,000 in charitable donations.
The money raised will support the National Breast Cancer Foundation and its mission of saving lives by increasing awareness of breast cancer through education and providing mammograms for women in need.
“As America saw on ‘Undercover Boss,’ Mayra has an infectious go-getter attitude and enthusiasm for Cinnabon that she shares daily with guests and coworkers,” Cole says. “We’re throwing the strength of the Cinnabon brand behind the fight against breast cancer, a cause incredibly dear to Mayra, as a special way to thank her for being a model employee in the Cinnabon system.”
Cinnabon sought out a donation process that was easy to access and user-friendly. The online fundraising application Give.Mobi allows convenient access by visiting the mobile URL Give.Mobi/Cinnabon or scanning QR codes from materials found in local Cinnabon Bakeries.
Through “Undercover Boss,” Cole met many of the brand’s extraordinary employees, leading to positive company-wide initiatives. Vargas’s story in particular provided an opportunity to not only thank a valuable employee, but also to support a cause that directly affects nearly one in eight women.
Food & Beverage
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
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