Industry News | October 6, 2012
Cinnabon Partners with Operation Gratitude
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Cinnabon is partnering with Operation Gratitude for its third annual “Hugs from Home” campaign to send care packages to troops overseas.
Throughout the month of October, guests can support this cause by making donations at participating bakeries.
For every $1.00 contribution, they will receive a $1.00 Cinnabon coupon, valid at participating bakeries until December 31, 2012.
Guests can also use their cell phones to support our troops. For every Foursquare check-in to a bakery, Cinnabon will make a $1.00 donation to Operation Gratitude, for a maximum donation of $10,000.
“We are proud to work with an organization that supports those who serve in our military,” says Kat Cole, Cinnabon president. “Our partnership with Operation Gratitude is one that our franchise partners and bakery employees look forward to every year. Sending our troops sweet memories of home during the holidays is something that we can all feel great about doing.”
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.
Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.
Be part of the cure. Together, we can conquer children’s cancer.
The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.
