Industry News | December 20, 2012
Cinnabon Pulls Together $56,000 for Operation Gratitude
After a month-long campaign to raise money for troops overseas, Cinnabon raised more than $56,000 through a partnership with Operation Gratitude as part of its third-annual “Hugs from Home” campaign to send care packages to the military.
Throughout the month of October, guests who visited Cinnabon bakeries showed their support for this heart-warming cause by making donations. For every $1 contribution, guests received a $1 Cinnabon coupon.
Cinnabon also made a $1 donation to Operation Gratitude for every Foursquare check-in at a bakery. Since the partnership started in 2010, Cinnabon has raised a total of $160,000 for Operation Gratitude.
“Operation Gratitude care packages are an expression of enormous respect and appreciation for those who voluntarily put themselves in harm’s way to protect our freedom,” says Carolyn Blashek, founder and president of Operation Gratitude. “This substantial donation from Cinnabon will enable us to send more than 3,700 care packages this month.”
Cinnabon teamed up with Operation Gratitude to send care packages that included Cinnabon Cream of Wheat from B&G Foods, Cinnabon kettle-roasted nuts from Mellace Family Brands and Johnvince Foods, and other goodies.
“We’re so proud to work with an organization that supports our troops overseas,” says Cinnabon president Kat Cole. “Our franchise partners, bakery managers, and crew members look forward to this fundraiser all year, and we’re proud of the support we received from our guests this October.”
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