Industry News | April 4, 2011
Cinnabon Sweetens Up Tax Day
Cinnabon knows how stressful Tax Day can be, so as a way to show their guests that "Tax Day Bites!", participating U.S. mall-based Cinnabon bakeries, as well as Schlotzky's and Carvel co-brand locations, will give away two free Classic Cinnabon Bites on Monday, April 18 from 6:00-8:00 p.m.
"We know Cinnabon can be the ultimate indulgence for people—especially during stressful times," says Kat Cole, president of Cinnabon. "That's why we want to reward people by topping this Tax Day with frosting. It's the perfect excuse to splurge on a sweet treat—and it's free."
As part of the "Tax Day Bites!" promotion, guests can enter the brand's tweet contest now through April 19 for the chance to win a $100 gift card. Any participant can tweet about how Cinnabon came to their rescue and put some frosting on a crazy, frustrating, or just plain bad day.
Visit www.taxdaybites.com for official rules on the contest. The only requirement for entry is that the tweet must tag @CinnabonInc.
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