Industry News | June 19, 2000
Cinnabon's First Hand-Held Venture
"Before the CinnabonStix, we weren't an option for the guest who didn't have time to sit down and enjoy a fresh-baked product from Cinnabon,'' said Gregg A. Kaplan, Cinnabon president. "Today, we tap into an entirely new segment of the market that we never had access to before.''
CinnabonStix are hand-made and freshly baked from the oven every 30 minutes. The product has a Danish-dough base and is made with the company's proprietary Makara cinnamon. CinnabonStix are available in quantities of five and ten.
In the past 15 months, Cinnabon signed commitments to build 443 bakeries over the next five years, which will double the brand's size. The commitments include 112 U.S. locations in 22 states and 331 international locations in 16 countries and U.S. territories. The brand opens
Food & Beverage
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