Industry News | June 17, 2008

CKE to Open 25 Hardee's Locations in Pakistan

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CKE Restaurants Inc. announced that they have signed development agreements with MDS Foods Pte. Ltd. and Global Food Connection, LLC to open a combined 25 new Hardee's restaurants in Pakistan over the next five years. MDS Foods will open 15 Hardee's units in Lahore over the next five years, and Global Food will open 10 Hardee's in Karachi over the next four years. The Pakistan agreements are part of CKE's overall strategic plan to accelerate franchise development in international markets. Currently, CKE Restaurants franchises 294 international units between both its Carl's Jr. and Hardee's brands. CKE is expected to open its 300th international restaurant during the second quarter of the current fiscal year.

"We are pleased to have MDS Foods and Global Food Connection as a part of the CKE team. Both companies have demonstrated a passion for our brand and a strong desire to offer the best quality food and service available in the Pakistan market," says Andrew F. Puzder, president and CEO of CKE Restaurants Inc. "We currently have 184 Hardee's restaurants in nine Middle East countries, and our entry into Pakistan is an ideal extension of our brand's international presence. Hardee's already enjoys a strong following as many Pakistanis have become familiar with the brand as they travel and work between Pakistan and the Gulf Region where we have had a strong Hardee's presence for almost 30 years. We are thrilled to finally bring the great-tasting, premium burgers and other menu items that Hardee's offers directly to the Pakistan market."

"We are very excited to launch Hardee's in Pakistan. People in Pakistan are looking for a change in their fast food choices, and the market is mature enough now to cater to various multinational quick-serve brands. The most encouraging thing for us is the extremely positive response and level of awareness that we have received from our target customers on Hardee's entry into the market. We are determined to make Hardee's the leading brand in Pakistan by providing premium, high-quality products and exceptional customer service. We have aggressive growth plans for the northern region of Pakistan with plans for growth in all major cities. Our flagship restaurant will open in the heart of Lahore by the end of the year," adds Sohail Yousaf, CEO of MDS Foods.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.