Industry News | June 17, 2008
CKE to Open 25 Hardee's Locations in Pakistan
"We are pleased to have MDS Foods and Global Food Connection as a part of the CKE team. Both companies have demonstrated a passion for our brand and a strong desire to offer the best quality food and service available in the Pakistan market," says Andrew F. Puzder, president and CEO of CKE Restaurants Inc. "We currently have 184 Hardee's restaurants in nine Middle East countries, and our entry into Pakistan is an ideal extension of our brand's international presence. Hardee's already enjoys a strong following as many Pakistanis have become familiar with the brand as they travel and work between Pakistan and the Gulf Region where we have had a strong Hardee's presence for almost 30 years. We are thrilled to finally bring the great-tasting, premium burgers and other menu items that Hardee's offers directly to the Pakistan market."
"We are very excited to launch Hardee's in Pakistan. People in Pakistan are looking for a change in their fast food choices, and the market is mature enough now to cater to various multinational quick-serve brands. The most encouraging thing for us is the extremely positive response and level of awareness that we have received from our target customers on Hardee's entry into the market. We are determined to make Hardee's the leading brand in Pakistan by providing premium, high-quality products and exceptional customer service. We have aggressive growth plans for the northern region of Pakistan with plans for growth in all major cities. Our flagship restaurant will open in the heart of Lahore by the end of the year," adds Sohail Yousaf, CEO of MDS Foods.
Food & Beverage
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