Industry News | May 4, 2007

CKE Restaurants Licenses geoVue

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geoVue, a leading provider of dynamic location optimization software, and CKE Restaurants, Inc. today announced that CKE will employ geoVue's software solutions to help significantly enhance investments in existing stores and expand its chain.

CKE operates some of the most popular U.S. regional brands in quick-service and fast-casual dining, including the Carl's Jr., Hardee's, La Salsa Fresh Mexican Grill, Green Burrito, and Red Burrito restaurant brands. The CKE system includes more than 3,000 locations in 43 states and in 13 countries.

The company recently licensed geoVue's solutions to help prioritize in which existing stores it should invest additional capital as well as the number, type, and location of new stores it should build.

"We were impressed both with geoVue's highly experienced analysts and its superior software," says Rich Buxton, executive vice president of real estate development for CKE. "geoVue will help us prioritize new markets, determine how to lay out franchise territories in each of them, prioritize our remodeling program for existing stores, and ultimately give us a rapid return on our investment."

geoVue goes beyond simple site selection. It optimizes locations. Using its innovative solutions and domain expertise, geoVue develops predictive store trade areas that allow clients to decide which markets to enter, expand or exit; how they should optimize store networks within each market; and how to localize marketing and merchandising.

"CKE has strong brand recognition and is ensuring that it delivers on its promises to both customers and franchisees in the manner in which it invests in existing and new stores," says Rudy Nadilo, CEO of geoVue. "We are excited to work with CKE as it expands its restaurant presence across the United States."