Industry News | May 30, 2007
CKE Restaurants Sells La Salsa Fresh Mexican Grill
Andrew F. Puzder, CKE president and chief executive officer said, "Our focus is on growing Carl's Jr. and Hardee's, including dual branding them with our Mexican brands, Green Burrito(R) and Red Burrito(TM). While we believe in La Salsa's potential, we also believe our best opportunity for improving earnings and cash flow is to devote our resources to the future of Carl's Jr. and Hardee's. As such, selling La Salsa to David Kim is in the mutual best interests of both CKE and the La Salsa brand. David Kim is a former Carl's Jr. franchisee whom we know well and we wish him the best with his investment in La Salsa."
Investor David Kim said, "I am pleased that we will have two great Mexican concept brands in La Salsa and Baja Fresh. We welcome La Salsa's employees and franchisees to our family. The combined efficiencies and resources of these two national brands create a dynamic growth company to compete in the Mexican food restaurant market."
As of the end of its fiscal fourth quarter on Jan. 29, 2007, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,105 franchised or company-owned restaurants in 43 states and in 13 countries, including 1,087 Carl's Jr. restaurants, 1,906 Hardee's restaurants and 96 La Salsa Fresh Mexican Grill restaurants.
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