Industry News | June 27, 2012

Cleveland Browns, Aramark Launch Hospitality Group

The Cleveland Browns today announced a partnership with ARAMARK to provide premium dining services at Cleveland Browns Stadium. Together, the Browns and ARAMARK have launched Cleveland Browns Hospitality Group, a partnership designed to transform the premium dining experience at Cleveland Browns Stadium on game days and for non-game day special events.

Cleveland Browns Hospitality Group will offer a unique culinary and hospitality experience for fans on the club and luxury suite levels of Cleveland Browns Stadium and to those who are enjoying catered events in the venue on non-game days.

The hallmark of Cleveland Browns Hospitality Group will be to combine Northeast Ohioans’ passion for football with food. As part of today’s announcement, the Browns and ARAMARK unveiled plans to feature award-winning concepts and favorite recipes from Cleveland’s own nationally renowned culinary stars and local restaurateurs Michael Symon, Rocco Whalen, and Jonathon Sawyer.

Using culinary insights and leveraging existing working relationships with Symon, Whalen, and Sawyer, ARAMARK will redesign the menu and upgrade dining amenities, highlighted by the distinctive tastes of Cleveland and its trendiest restaurants, to enhance the experience of club and suite guests and patrons. Cleveland Browns Hospitality Group will also oversee catering for special events during non-game days, including private and corporate events, weddings, proms, and more.

“ARAMARK’s track record for innovation and outstanding service is second to none,” says Browns President Mike Holmgren. “We are particularly excited to have chefs Symon, Whalen, and Sawyer become part of the experience at Cleveland Browns Stadium. Based on what our fans have told us, we believe these changes will be a big success.”

“We’re excited to partner with the Cleveland Browns,” says Marc Bruno, president, ARAMARK Sports and Entertainment. “Cleveland Browns Hospitality Group will further position Cleveland Browns Stadium as a premier destination on game days and for special events. Our collaboration with this trio of acclaimed culinarians and the Cleveland Browns will make the stadium’s club and suites the place to be during Browns’ home games.”

Cleveland’s Top Chefs Coming to Cleveland Browns Stadium

Chefs Symon, Whalen, and Sawyer have been at the forefront of Cleveland’s culinary revival. By bringing their talents to Cleveland Browns Stadium, the stadium will house the best of Cleveland’s food scene. The chefs’ authentic regional culinary expertise, proven track record of culinary success and excellence, appearances on the Food Network, and receipt of local and national awards will create an immediate connection with fans.

Opening on the club level are outposts of Symon’s B Spot and Whalen’s Rosie & Rocco’s, while Sawyer will debut a brand new concept, Sawyer’s Street Frites, featuring the signature item from his flagship restaurant Greenhouse Tavern. In the suites, menus will feature signature items from these restaurants.

“Burgers, brats, and Browns football! I have been a Cleveland Browns fan my whole life and it is an honor to now partner with them,” says Chef Symon. “I am excited to team with ARAMARK and chefs Whalen and Sawyer to offer a game day experience that is second to none.”

“As a proud Clevelander, I’m looking forward to serving Browns fans,” says Chef Sawyer. “Michael, Rocco, and I are ready for the season to start and to transform Cleveland Browns Stadium into one of the best culinary experiences in all of sports.” 

“I am grateful for the opportunity to partner with the Browns and ARAMARK and to cook for the team and fans that I grew up with. The only thing I love more than football is food and with Symon, Sawyer, and Whalen in the house, the Browns now have an even bigger home field advantage,” says Chef Whalen.