Industry News | November 25, 2011

Clipper Direct Boosts Foodservice Buying Power

ClipperDirect.com has launched, allowing independent restaurants and small chains to shop for foodservice supplies while saving like a billion dollar mega-chain.

Smaller foodservice companies now have access to common and custom foodservice solutions originally designed and manufactured by Clipper Corporation to meet the demands and budgets of its high-volume market-leading customers, including Burger King, Denny's, and Chili's. Restaurateurs save money by eliminating the middleman and avoiding unnecessary high volumes while saving time though Clipper Direct's online shopping innovations.

Clipper Direct features nearly a thousand high-quality items from Clipper Corporation, an innovative and award-winning designer, manufacturer, and distributor of foodservice supplies, including uniforms for global brands in the foodservice and hospitality industries. More items are being continuously added for foodservice needs of any size.

"Clipper Direct allows any restaurant or foodservice chain to order directly from the company that supplies the pan that has prepared over 100 million Grand Slam breakfasts for Denny's," says Melissa Zellner, general manager of Clipper Direct. "Clipper Direct offers independent restaurants the money-saving buying power of a billion-dollar chain through a website designed with the restaurant owner and small restaurant chain in mind."

A complete lineup of cookware, storage, dining room, fryer, service, and menu supplies are all on hand alongside a full range of kitchen apparel, disposable items, and other foodservice accessories with free ground shipping on orders more than $200.

ClipperDirect.com's innovative and intuitive shopping and ordering platform applies many common sense touches which help busy restaurant owners and purchasing executives save time. Ordering single or multiple units of a specific item takes place on the same page with price differentiations clearly displayed for smarter shopping.

Shoppers can order one case plus a few more single units of the same item, or even multiple sizes of the same apparel item, with one click. Detailed photography and descriptions that communicate useful information such as material content and gauge accompany each item as well.

“Clipper products are engineered to perform better and cost less,” says award-winning executive chef Peter Carroll, former chef of the Rainbow Room at the Rockefeller. “This website unlocks tremendous potential for the broader restaurant market to buy better products at great prices at any volume.”