Industry News | February 8, 2005

Coca-Cola Announces Plans to Launch Diet Coke Sweetened with Splenda®

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Coca-Cola North America announced it will introduce Diet Coke Sweetened with Splenda® in the United States in the second quarter of 2005.

Diet Coke Sweetened with Splenda will be the seventh addition to the Diet Coke family, which includes the flagship Diet Coke, plus Caffeine Free Diet Coke, Diet Coke with Lime, Diet Coke with Lemon, Diet Cherry Coke, and Diet Vanilla Coke.

“Many consumers told us they liked the taste of Splenda and wanted a Splenda-sweetened option under the Diet Coke brand, so we’re obliging them,” says Dan Dillon, Jr., vice president, Diet Portfolio, Coca-Cola North America. “The millions of current Diet Coke devotees across America shouldn't be concerned—the Diet Coke they love will stay just as it is.”

The launch of Diet Coke Sweetened with Splenda follows the successful roll out one year ago of Diet Coke with Lime, which has become the #1 flavored diet cola in America, according to the company. The launch continues a year of innovation for The Coca-Cola Company which will include a range of offerings across all beverage categories.

Diet Coke Sweetened with Splenda will feature a blend of Splenda and acesulfame potassium (ace-k) for optimal taste. It will be available in a range of package sizes and will be supported by a variety of marketing programs. Further details on launch plans will be made available closer to the introduction.