Industry News | May 29, 2011

Coca-Cola, Carl's Jr. Can Make You a Winner

Carl’s Jr. has once again partnered with Coca-Cola to make everyone a winner—not just once, but twice. Following the smashing success of last year’s campaign, there will be some even bigger winners this year, including two who will walk away with $5,000 gift cards from a major electronics retailer.

The My Coke Rewards campaign recently launched at participating Carl’s Jr. restaurants. With the purchase of a large fountain drink or large combo, guests will receive a specially marked 42-ounce promotional cup that includes two offers: My Coke Rewards points that can be redeemed for cool stuff online, plus a peel-off coupon offer for a free or discounted item for the guest’s next Carl’s Jr. visit.

During the promotion, which runs through July 19 at Carl’s Jr. (and from July 25 to Sept. 18 at sister-brand Hardee’s), Coca-Cola will award more than 60 million My Coke Rewards points (up from 50 million last year), to be redeemed for a wealth of prizes—including the two grand prizes of $5,000 gift cards. Other prizes will include $100 gift cards and American Airlines travel certificates to anywhere in the U.S., Mexico, and the Caribbean.

With My Coke Rewards points on every cup, guests can collect points to redeem online at mycokerewards.com. The rewards pool is constantly updated, so keep checking back for the latest offerings.

“Everyone really does win with My Coke Rewards,” says Steve Lemley, senior vice president of marketing at Carl’s Jr. and Hardee’s. “When our guests drink Coca-Cola, they will be rewarded with more than just that great refreshing taste; they’ll be able to score My Coke Rewards points and Carl’s Jr. food and beverage offers. We saw great success with the My Coke Rewards promotion last year and are very excited to start it up again this summer. This is another way for us to say thanks to our guests for coming in and for coming back.”

Launched in 2006 and now with over 16.4 million members, My Coke Rewards (www.mycokerewards.com) is the No. 1 beverage website in the U.S. On average, 15,000 rewards are redeemed daily on the site, which is seen by 4.5 million unique visitors every month.