Industry News | January 1, 2000

Coca-Cola Squashes Vending Machine Rumor

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Contrary to some erroneous press reports, The Coca-Cola Company is not introducing vending machines tha raise the price of soft drinks in hot weather.

The company is, however, exploring innovative technology and communication systems that can actually improve product availability, promotional activity, and even offer consumers an interactive experience when they purchase a soft drink from a vending machine.