Industry News | September 25, 2007
Coca-Cola Zero Available at Domino's
Created with today's "got to have it all" youth in mind, Coca-Cola Zero delivers the authentic taste of an original Coca-Cola without the calories. Coca-Cola Zero is a refreshingly guilt-free addition to any delicious Domino's Pizza meal. "Coke Zero offers the best of both worlds," says Ken Calwell, Domino's Pizza chief marketing officer. "The great taste of the 'Real Thing' without the calories. It's the perfect companion to a delicious Domino's pizza."
In addition to adding Coca-Cola Zero to the menu, Domino's and Coca-Cola are teaming up to deliver special fantasy football meal deals, available on Yahoo! Sports and ESPN.com's fantasy football sites. A link to Domino's online ordering appears on both sites, allowing gamers to order their pizza right from their computer.
"We're excited to be partnering with Domino's and delivering great offers online to fantasy football fanatics," says Scott Mulkey, national account director for Coca-Cola Enterprises. "Whether you're strategizing your week's line-up or entertaining the whole gang for game day, hot Domino's Pizza and icy-cold Coke Zero is definitely a strong pick."
"We're making lunch and dinner an easy decision for fantasy football fans this season," says Calwell. "Now serious gamers don't have to turn their attention away from their picks when they feel hunger pangs. A piping hot pizza and icy cold Coke Zero are just a click away."
Coca-Cola products are available in Domino's Pizza stores nationwide. Coca-Cola Zero launched nationally in June 2005 and will be available in stores for one year.
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