Industry News | July 1, 2008

The Coffee Bean & Tea Leaf Announces Campaign

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The Coffee Bean & Tea Leaf, the oldest and largest privately-held chain of specialty coffee and tea stores in the U.S., today announced that it will host a “Support from Home” campaign in stores from July 1 to August 31. During this time, The Coffee Bean & Tea Leaf will invite consumers to purchase a bag of coffee, a tin of tea, and/or retail merchandise to donate to the troops. The product will be discounted by 10 percent at the store register, and the purchase will be sent overseas to military personnel. The company is pleased to facilitate product donations due to the fact that coffee is a rationed item for troops posted overseas; sending coffee is a simple way to provide comforting products from home that may not otherwise be available to military personnel.

During this campaign, The Coffee Bean & Tea Leaf will also sell “Support from Home,” a limited-edition special blend of coffee. This packaged coffee item is designed with a special back label created to allow consumers to write a personalized message to soldiers. The company is currently working with the organization “Soldiers’ Angels” to provide product donations to the troops. Additionally, the company will donate a percentage of proceeds from the “Support from Home” blend to the Fisher House, an organization that acts as a “home away from home” for families of military personnel and veterans receiving medical care at major medical facilities.

States Scott Nicholson, director of operation services, The Coffee Bean & Tea Leaf, “We are thrilled to work with these local groups to host the ‘Support from Home’ campaign. Our company thrives due to our relationships within our communities. We’re extremely honored to be able to support our community members who are active military personnel. This simple gesture will mean a lot to homesick troops hungry to receive care packages from caring members of their own community.”