Industry News | May 31, 2013

The Coffee Bean & Tea Leaf Brews 3 Specialties for Hilton

Guests staying in more than 740 Hilton Hotels & Resorts, DoubleTree by Hilton, and Embassy Suites Hotels properties across the Americas will wake up to a new exclusive collection of in-room coffee and teas by The Coffee Bean & Tea Leaf beginning this summer.

To celebrate the new offering from the oldest and largest privately held specialty coffee and tea retailer in the U.S., consumers can enjoy 20 percent savings on all products at www.hiltontohome.com/coffee when purchasing the new exclusive coffee blend through June 30.

"Guests drink more than 100,000 cups of coffee in our hotel rooms worldwide each day across the three brands," says Jim Holthouser, executive vice president, global brands, Hilton Worldwide. "Six months of research and testing went into creating the perfect blend that would meet guests' varying flavor preferences in the U.S., Canada, and Latin America. We know our guests will enjoy waking up to, or taking a break with, these new in-room coffee and teas."

The Coffee Bean & Tea Leaf is based in Southern California with more than 900 stores in 27 countries.

Available in regular and decaf, the exclusive Hilton Morning Blend, a 100 percent Arabica blend and composed of El Salvador, Sumatra, and Brazil coffees. It is full, complex, and crisp but never bitter or over-roasted.

Guests can enjoy two tea options: Chamomile All Natural Tea, an infusion of chamomile flowers with a floral taste and sweet, fresh aroma; and English Breakfast, a hand-plucked Sri Lankan Ceylon Black Tea that is crisp, smooth, medium-bodied.

"We're excited to partner with Hilton Hotels & Resorts, DoubleTree by Hilton, and Embassy Suites Hotels, which value personalized service, quality, and exceptional guest experiences as our brand has for 50 years" says Mel Elias, chief executive officer and president, The Coffee Bean & Tea Leaf. "For The Coffee Bean & Tea Leaf, the partnership helps us reach new consumers in locations beyond our brick-and-mortar stores and enter new markets, such as Canada, Central, and South America and other destinations within the United States."