Industry News | November 11, 2011

Coffee Bean & Tea Leaf Debuts New Americano Machine

Following the successful introduction of theCBTLSingle Serve Beverage System, The Coffee Bean & Tea Leaf, the Southern California-based specialty coffee and tea company, announced the debut of its new CBTL Americano single-serve model machine, whichis available initially only at Bed Bath & Beyond stores nationwide and online. With the CBTL Americano machine, along with a full line of CBTL products, including the CBTL Milk Frother, 19 beverage capsule varieties – espresso, coffee, flavored coffee, and tea - and the exclusive Special Dutch Chocolate and French Deluxe Vanilla powders, consumers can re-create their favorite espresso, coffee, and tea at home with the touch of a button.  

“We are excited to offer the CBTL System in Bed Bath & Beyond, known as a key destination for single serve,” says Mel Elias, president and CEO of The Coffee Bean & Tea Leaf. “Single-serve machines will be one of the hottest gifts this holiday season.”

 The CBTL Americano model machine features six cup sizes, automatic beverage proportioning for consistency cup after cup, a 50 oz water tank, adjustable drip tray, automatic capsule ejection, used capsule storage, and energy saving features and retails for $149.99.

The CBTL System is designed for use with CBTL capsules, which feature The Coffee Bean & Tea Leaf hand-selected premium espresso, coffee, and hand-plucked whole leaf tea. Each CBTL capsule is hermetically sealed to prolong freshness and preserve the delicate aroma and features an internal two-filter system to ensure evenly balanced extraction and optimal flavor.

TheCBTL beverage capsules are available at Bed Bath & Beyond stores and online in four varieties of espresso, 12 varieties of coffee, flavored coffee capsules (16 per box), and three teas (10 per box).

The CBTL Milk Frother can be used for one-touch frothed or steamed milk and the two proprietary flavored powders, French Deluxe Vanilla and Special Dutch Chocolate, which make rich and creamy specialty beverages just like those served at The Coffee Bean & Tea Leaf.