The Coffee Bean & Tea Leaf of Las Vegas is stepping up to support the Spread the Word to End the Word campaign on Wednesday, March 5, 2014, aimed at ending the hurtful use of the R-word, “retard,” directed at those with intellectual and developmental disabilities (IDD).
Held the first Wednesday in March, Spread the Word to End the Word was founded by college students in 2009 to promote respectful and inclusive language honoring the dignity and humanity of people with IDD.
To create additional awareness and support, beginning Monday, March 10, through the end of the month, The Coffee Bean & Tea Leaf in Las Vegas will donate 10 percent of net sales from the new Tea Granita beverage to Best Buddies of Nevada, part of a national volunteer movement that creates one-to-one friendships and employment for people with IDD.
“We know the many unique gifts and talents people with intellectual and developmental disabilities provide to our community,” says Jeffrey Fine, founder and CEO of The Coffee Bean & Tea Leaf, Las Vegas. “That’s why we actively support nonprofit groups who work with those with IDD.”
Since 2009, thousands of schools have taken part in Spread the Word to End the Word campaigns, which have created more tolerant and accepting school climates. The year-round effort continues to be supported by passionate young people, along with Special Olympics athletes and Best Buddies participants across the country.
In Southern Nevada, 16 high schools, eight middle schools, as well as UNLV have Best Buddies chapters working to promote the respect and inclusion of people with IDD.
“This is a great opportunity to help raise awareness of what those with IDD can do and what they offer to our communities,” says Jason Smith, state director of Best Buddies Nevada. “Part of that education process includes letting people know using the R-word to describe this community is no longer acceptable.”