Industry News | January 11, 2011

Coffee Purveyors Team Up to Send Java to Troops

The holiday season may be over, but that hasn’t stopped Texas’ premier coffee roaster from giving a gift that will brighten the day of hundreds of men and women serving overseas in the U.S. military. Cuvée Coffee Roasting Company donated several cases of its high-quality house blend to Dallas-area retailer Coffee N Cream’s Operation Gratitude – Beans for Troops campaign. The freshly roasted and packed Cuvée Coffee will be shipped to frontline military units serving overseas, along with the additional 280 12-ounce bags of coffee that Coffee N Cream’s customers purchased for the cause between Veterans Day and the end of 2010 as part of the campaign.
 


“Donating this coffee was an easy decision for us to make,” says Mike McKim, founder and CEO of Cuvée Coffee, and a Navy veteran of the first Gulf war. “Having been in the military, I always really appreciated getting mail and packages from home. I think anything anybody can do to show appreciation for our troops overseas is important.”
 


A Cuvée Coffee retail customer, Coffee N Cream launched its Beans for Troops campaign three years ago as a way to honor and recognize U.S. servicemen and women in combat zones. This year’s campaign was the most ambitious yet, and, thanks to the additional Cuvée Coffee donation, Coffee N Cream will ship more than 300 bags of coffee—some 95 percent of it comprised of Cuvée’s Mezzanote, Toscano, Meritage, and Decaf blends—to military units overseas. Many of the coffee bags include touching, personally hand-written notes from the Coffee N Cream customers who purchased them for the cause.    
 


“We understand how important it is for our soldiers to receive something special from home. Sending high-quality, great-tasting coffee from Cuvée was the best way for us to show how much we appreciate their sacrifice,” says John Ennen, president and CEO of Coffee N Cream. “We also know Mike McKim and his Cuvée team to be great supporters of worthy causes. We’re proud to have them as part of our business.”