This "Crazy 8" promotion is part of 8coupons' viral marketing campaign in which customers can send the 8-cent text message based coupon from 8coupons.com to their cell phone and redeem it by showing their phone to the cashier. To help spread the word, 8coupons is also leveraging social networking site Facebook through their "me coupons" Facebook application.
"Partnering with 8coupons has provided us with an innovative and more efficient way to reach out to, and stay in touch with, our customers. 8coupons allows us the opportunity to leverage today's mobile and online technologies to make it more convenient for our customers to get our special offers," says Daniel Petryszyn, the New York franchisee for Cold Stone Creamery.
"Our goal is to provide a more convenient way for Cold Stone Creamery fans and new customers to take advantage of special offers by using a medium that's familiar to them," says Landy Ung, Co-founder and CEO of 8coupons. "SMS text messaging is simple, ubiquitous, and cost-effective."