Industry News | May 15, 2008

Cold Stone Rolls Out Healthy Smoothies

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As the demand grows for healthier frozen desserts, it should come as no surprise that Cold Stone Creamery is now offering an expanded better-for-you line of smoothies. The concept for these offerings was born in 2007 when Cold Stone Creamery became part of the Kahala Corp family of quick-service restaurant brands, including Blimpie, Great Steak & Potato, and TacoTime, among others. This partnership brought with it the opportunity to share products, ideas, and resources amongst the 12 brands. It soon became clear that Cold Stone Creamery could expand and reformulate the existing smoothie line to offer people new and healthier options.

To do so, Cold Stone Creamery tapped into the NrGize Lifestyle Cafe, which can typically be found inside or near popular health clubs. The lower-in-calorie fruit smoothies offered at NrGize are quickly becoming a favorite meal replacement or pick-me-up option for the health conscious and celebrity set. Cold Stone Creamery has elected to feature eight of the NrGize smoothies in all of the nearly 1,400 locations across the country. The new smoothies, made with real fruit, a proprietary smoothie mix and crushed ice, will be available starting today.

NrGize Smoothie Flavors available at Cold Stone Creamery:

Blueberry Banana * Banana Banana

* Banana Strawberry

* Raspberry Banana

* Blueberry Banana

* Pineapple Coconut Orange

* Mango Strawberry

* Mango Pineapple

* Blueberry Pineapple

One free supplement can be added to each smoothie, including Anti-Stress, Energy, Protein and Antioxidant.

“The addition of the NrGize smoothie line shows that we are responding to the request for additional better-for-you options within our stores,” says Dan Beem, president of Cold Stone Creamery. “At the same time, we are offering a smoothie that is made with quality ingredients and delivering the indulgent taste people expect from Cold Stone Creamery.”

For those Cold Stone Creamery enthusiasts in love with the original line of smoothies, those same combinations will still be available but with nearly twenty-five percent fewer calories.

The original smoothie line includes:

* Strawberry Bananza - Strawberries, Banana & Orange Juice

* Man-Go Bananas - Mango Puree & Banana

* Citrus Sunsation - Pineapple, Lemon Juice & Orange Juice

* 2 to Mango - Mango Puree & Pineapple

* On the Yogo - Strawberries & Mango

* Berry Trinity - Raspberries, Strawberries & Blueberries

* Berry Lemony - Raspberries, Strawberries & Lemon

Prices will vary per region, but on average NrGize smoothies with one supplement will cost $3.69, $4.29 and $4.69, while additional supplements will cost approximately 50 cents. Cold Stone Signature smoothies will be available in the same sizes and retail for approximately the same price as the new NrGize line.