Industry News | March 26, 2014

Concepts Team Up in 'A Bite For The Fight' Campaign

Global Franchise Group, the brand management company and franchisor behind Great American Cookies, Pretzelmaker, Marble Slab Creamery, and MaggieMoo’s Ice Cream & Treatery, believes a treat can make a difference and do a lot of good. The company announced that it has launched its new “A Bite for the Fight” fundraising campaign which aims to reach $1 million to support The Leukemia & Lymphoma Society’s efforts to find cures and ensure access to treatments for blood cancer patients. While GFG has worked with LLS for the past two years and has already raised $600,000 to date, “A Bite for the Fight” was created to build fundraising momentum and establish LLS as the company’s Charity of Choice.

 

“A Bite for the Fight” will launch this spring to support LLS’s Light The Night Walks, a powerful fundraising program that brings together families and communities to honor blood cancer survivors, as well as those lost to the diseases. Throughout the year, GFG’s brands will be raising funds at Great American Cookies, Pretzelmaker, Marble Slab Creamery, and MaggieMoo’s Ice Cream & Treatery locations. The “A Bite for the Fight” program also includes patient outreach, engagement with families, and special offers for supporters of LLS.

 

“One of the reasons we’ve supported LLS is the significant funds invested in research. Since its inception, LLS has invested nearly $1 billion in research, and in fiscal year 2013 alone, LLS committed to supporting nearly $74 million in research worldwide. Global Franchise Group’s ‘A Bight for the Fight’ campaign further formalizes our partnership with LLS and Light The Night, demonstrating our commitment to its crucial mission to walk to the end of cancer,” says CEO and president of Global Franchise Group, Chris Dull. “Our brands and treats bring smiles to faces and whether it’s an ice cream cone, a delicious chocolate chip cookie, or a soft salted pretzel, our customers should feel good knowing we are raising funds to support a meaningful cause and helping promote smiles along the way.”

 

“The Leukemia & Lymphoma Society is honored to be named as the Charity of Choice for Global Franchise Group. GFG’s corporate office, brands and franchisees have already been such wonderful supporters of our cause as ‘Special Friends’ partners for the last two years,” says Mark Roithmayr, chief development officer for LLS. “It is thanks to partnerships like these that LLS has been able to raise critical funds and invest nearly $1 billion in research that is saving lives today.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.