Industry News | November 28, 2000

Cookie Farm Begins Franchising

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After a year of refining the concept, Auntie Anne's, Inc. will rollout Cookie Farm. The fresh-baked cookie concept is accepting franchise applications as it looks to expand in 2001.

New Cookie Farm locations will range between 300 square feet and 700 square feet in size. The concept offers a variety of baked goods, drinks, and cookie-related gift items, including its signature product, the Van Dough™ Cookie. Allowing customers to digitally transfer their favorite photos, logos, or artwork onto a fresh-baked cookie, Cookie Farm's Van Dough line transforms the image and cookie into a customized edible creation. This technology gives franchisees the option to build outside sales relationships with other businesses by offering a creative alternative for promoting their brand, product, or message.

Cookie Farm is Auntie Anne's first venture outside of pretzels ad plans for co-branding the two concepts are in the works. "Cookie Farm is a member of the Auntie Anne's family and will benefit from the strong training and support systems currently in place," explains Sam Beiler, COO of Auntie Anne's. "Future growth of Auntie Anne's stores will include co-branding of the two concepts when it makes sense."

Cookie Farm currently operates in two company-owned locations: one in Florida and one in Pennsylvania. Through Auntie Anne's corporate sponsorship with Children's Miracle Network, Cookie Farm donates a percentage of all sales to assist in funding the organization's efforts.