Industry News | June 22, 2011

Cookies & Cream Debuts at Gold Star Chili

Gold Star Chili, “The Flavor of Cincinnati,” has added  a new flavor, Cookies & Cream, to its line up of hand-blended milkshakes, made with real, premium ice cream.

“Of the dozen or so special flavors and add-ins that we taste-tested with consumers, Cookies & Cream was the favorite by far,” says Charlie Howard, Gold Star Chili vice president of marketing & brand development.

The 20-oz. milkshakes feature a vanilla ice cream with real Oreo cookies hand-blended in real cream whipped topping.

Gold Star’s everyday milkshake line features three flavors: chocolate, vanilla, and strawberry. The restaurant featured a very popular orange cream limited-time flavor last fall throughout the Cincinnati Bengals’ football season.

Since their introduction last summer, milkshakes have grown to be Gold Star’s best-selling dessert item and a popular mid-afternoon or mid-evening snack item.

“We think that our milkshakes are the best-tasting shakes among Greater Cincinnati-area quick-service and casual-dining restaurants,” Howard says. “In fact, we challenge milkshake lovers to find a better one in our dining segment.”

Cookies & Cream milk shakes will be available at all participating Gold Star Chili restaurants through August 2011.