Industry News | November 2, 2009

Corner Bakery Cafe to Venture Into Non-Traditional

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Corner Bakery Cafe’s expansion continues into non-traditional venues after the company announced that it will partner with franchisee PhaseNext Hospitality to develop 12 new Corner Bakery Cafe locations in non-traditional venues over the next five years.

“As we searched for a cafe/bakery brand for our portfolio, we quickly realized that the unsurpassed quality combined with the variety of breakfast, lunch, and dinner menu items Corner Bakery Cafe offers was a perfect fit for non-traditional venues,” says Roz Mallet, co-founder, CEO, and president of PhaseNext Hospitality. PhaseNext is a minority- and woman-owned multi-concept franchise operator that focuses on operating premium, fast-casual restaurants in non-traditional venues including airports, train stations, military bases, and university campuses. “Spending many years in the bakery cafe business, I’ve seen first-hand the high level of demand for this fastest growing segment of our industry. As a former competitor, I have tremendous esteem for Corner Bakery Cafe’s unsurpassed quality and brand leadership.”

“We have known and respected Roz for years, as both a competitor and an industry leader and can’t think of a better partner for this expansion,” says Jim Vinz, Corner Bakery Cafe president and chief operating officer. “For years, we have balanced numerous requests for Corner Bakery Cafe to open in non-traditional venues with our commitment to maintain our high standards of freshly prepared, innovative foods. With PhaseNext Hospitality, we are thrilled to have a partner with this same commitment to quality.”