Industry News | November 18, 2013
Corner Bakery Expands Portfolio with Atlanta Airport Unit
Corner Bakery Cafe celebrated the opening of three new locations inside Hartsfield-Jackson Atlanta International Airport, as the fast-casual chain begins targeting nontraditional venues as part of its overall national expansion strategy.
The new locations at Gates 3 and 13 in Terminal T and Gate 11 in Terminal D are the first Corner Bakery Cafes to open with veteran hospitality operator PhaseNext Hospitality, which has exclusive nontraditional venue development rights in five separate airport environments over the next several years.
“We are thrilled to bring the premier bakery cafe experience of Corner Bakery Cafe to the Hartsfield-Jackson community,” says Roz Mallet, PhaseNext Hospitality president and chief executive officer. “With our freshly prepared breakfast, lunch, and dinner selections, it’s the perfect option for the hungry traveler to ‘Feed the Day’ at Corner Bakery Cafe.”
Mallet recently joined representatives from Hartsfield-Jackson Airport and Delaware North Hospitality Services for a ribbon cutting ceremony to celebrate the opening of the new nontraditional venue.
With more than 160 company-owned and franchised locations nationwide now open, and franchise development agreements representing commitments for more than 300 additional cafes, Corner Bakery Cafe will more than double its U.S. footprint over the next three to four years. That expansion will now include airports, college campuses, and other nontraditional venues.
“Today’s consumers are demanding higher quality and healthier dining options regardless of the venue,” says Gregg Koffler, vice president of franchise sales for Corner Bakery Cafe. “The Corner Bakery Cafe concept’s flexible footprint of 1,500 to 4,500 square feet easily transitions into almost any setting while still offering a wide range of menu options. In keeping with our neighborhood theme, we expect the new airport cafe to quickly become a favorite gathering place for travelers into and out of the airport."
The main restaurant in at Gate 3 in Terminal T occupies 1,500 square feet and features Corner Bakery Cafe’s made-to-order menu items, including hot breakfast scramblers, signature panini sandwiches, soups, salads, pastas, and sweets. Additionally, the other two locations are kiosks.
Food & Beverage
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