Industry News | January 3, 2011
Corner Bakery, Protector of New Year's Resolutions
After the indulgent feasts and high-calorie splurges of the holidays, it's no surprise that "go on a strict diet" tops many New Year’s resolution lists. But while 62 percent of consumers say they plan to eat more healthfully in 2011, many complain about the taste of healthier food, according to a recent Mintel Research report. Making healthful eating easier year-round, Corner Bakery Cafe introduced an extended “100 Under 600” program featuring more than 100 different combinations of signature sandwiches, toasty panini, hand-tossed salads, or homemade soups, all under 600 calories.
“Fad diets always seem to emerge after the holidays, but don’t typically last long,” says Ric Scicchitano, Senior Vice President of Food and Beverage. “We believe our guests shouldn’t have to sacrifice great taste in order to eat healthfully. That’s why we offer an extensive selection of prepared-to-order Corner Combos year-round, so they can enjoy great-tasting yet sensible meals without making drastic changes to their diet.”
Uniting “anti-dieters” on Facebook, Corner Bakery Cafe is now inviting guests to visit its page, adopt the Anti-Diet Resolution and share their personal stories for living a healthier lifestyle in exchange for a complimentary Corner Combo. They can also read tips from other anti-dieters and find motivation for healthier living in the new year. The first 5,000 visitors to “like” Corner Bakery Cafe’s Facebook page and submit a personal story will receive a postcard for a free Corner Combo.
As another extension of the “100 Under 600” program, guests are invited to visit Corner Bakery’s website and Facebook page to try the “100 Under 600” Calorie Calculator for customized healthy meal planning. The calorie calculator allows guests to pair delicious sandwiches and panini with salads and soups to find the perfect combination under 600 calories.
Corner Bakery Cafe's “100 Under 600” menu features a variety of calorie-wise options, from the Chicken Pomodori Panini & Roasted Tomato Basil Soup to the D.C. Chicken Salad Sandwich & Mixed Greens or the Chopped Salad & Three Lentil Vegetable Soup. Each option will leave guests worry-free knowing that more than 100 of their favorite combos can be enjoyed for less than 600 calories (excluding any side items).
Food & Beverage
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