Industry News | August 15, 2011
Cosi Brandishes WAND for Digital Menuboards
After an extensive six month competitive testing process, Cosi, Inc. has selected WAND Corporation to be the exclusive vendor for all digital menuboard technology. Cosi plans to install the WAND digital menuboard system in all new and remodeled corporate restaurants and will encourage its franchisees to follow suit.
“We see digital menu boards as a natural progression in the development of the Cosi brand,” says James Hyatt, CEO of Cosi. “The flexibility and efficiency of digital menu board technology will allow us to further enhance the guest experience.”
In regards to the recent decision, Hyatt says, “Because of WAND’s impressive creative content solutions, prompt turnaround times, many years of industry experience, and the caliber of their clients, I feel we’ve forged a true partnership with WAND.”
WAND has been developing innovative restaurant technology solutions for multiple nationally recognized brands for 25 years. WAND’s digital restaurant solution includes indoor/outdoor digital menuboards (DMB), point of purchase (POP) boards, and order confirmation displays (OCDs). In addition, WAND offers a state of the art content management system, digital analytics, and POS/DMB integrations for most major brands of POS systems.
Cosi is a national premium convenience restaurant chain that has 81 corporate sites and 59 franchise sites across 18 states, the District of Columbia, and the United Arab Emirates. Its upscale menu features made-to-order sandwiches, freshly-tossed salads, flatbread pizzas, and more.
“Cosi is a growing brand whose innovative nature meshes well with our own determination to push the limits of digital menuboard technology," says Greg Perrill, COO for WAND Corporation. “We see strength in this partnership along with evolution and awareness for the Cosi brand.”
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