Industry News | May 21, 2010

Country Music Inspiration Makes For Fine Sauces

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Original Juan Specialty Foods has been selected by J&D Enterprises, and Team Development Solutions, Inc., to manufacture and distribute the new Hank Williams Jr. Family Tradition sauce line.

An American icon and legendary country music star, Hank Williams Jr. has created a signature line of sauces that will appeal to the masses. Much like his music, Hank’s Original Bar-B-Que Sauce recipe is rich in tradition and flavor and has been enjoyed by family and friends for many years.

“This sauce is an old family tradition, and I wanted to share with barbeque lovers everywhere!” Williams Jr. says.

Hank Williams Jr. has long been the voice of the common man and is best known for his beloved “Are you ready for some football?” anthem seen and heard by millions of viewers during Monday night football. His versatile barbeque sauces can be used on a number of food items and are good for tailgating or home use.

“We were honored to partner with the Hank’s team on this project,” says Greg Dennis, vice president of sales at Original Juan Specialty Foods. “Hank’s ‘Family Tradition’ sauces speak true to his music, and presents the quality and the tradition he always represents.”

Along with new flavors Mountain Smoke, Hot N’ Spicy, and his Jalapeno Hot Sauce comes a new look. Both the labels and bottles have been redesigned to increase appeal. Hank Jr.’s iconic image is still featured on the new flask bottle along with a prominent “Made in the U.S.A.” tag.

These new sauces will also be featured in a line of fully cooked, prepared barbecue sandwiches and meat products being introduced into retail, wholesale clubs, and convenience stores this spring.

If you would like more information about Hank Williams Jr. Family Tradition sauces please contact teamsolutions1@msn.com.

American Food Fair/NRA Show Booth Numbers: 7872, 7873, 7874.