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Since October 2008, all Burger King restaurants have been cooking with trans fat free cooking oils. Additionally, all Burger King menu ingredients contain zero grams of artificial trans fat, including ingredients used in baked goods, par-fried and pre-portioned menu items. Removing artificial trans fats from all Burger King restaurants cooking oils and ingredients is another initiative in the company’s BK Positive Steps nutrition program.
As part of the BK Positive Steps nutrition program, BKC has executed a number of initiatives including: a pledge under the Council for Better Business Bureaus’ (CBBB) Children’s Food and Beverage Advertising Initiative to limit advertising to children under 12 years old to meals that meet BKC’s strict nutrition guidelines. In addition, the company has created a Nutrition Advisory Panel consisting of five leading health and nutrition third-party experts; introduced fresh fruit with BK Fresh Apple Fries; and in November, BKC became the first quick service restaurant chain to announce that it is limiting sodium to 600 milligrams or less in all of its Kids Meals advertised to children under 12 years old.