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"We previously maintained that McDonald's filed this case in bad faith, knowing its claims had no basis in fact or law. The summary judgment speaks for itself,'' said Barry Blum, vice president and general counsel for Burger King North America. "We knew that the Burger King Big Kids Meal would be a winner since it is the first meal directed to tweens in the fast food category. The suit by McDonald's was simply sour grapes because we beat them to the punch.''
The Burger King Big Kids Meal program was launched nationwide in Burger King restaurants in June 1999 in connection with the company's tie in with the Wild Wild West movie.