Industry News | August 14, 2014

Cousins Subs Introduces E-Gift Cards

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Cousins Subs guests are now able to quickly and easily purchase e-gift cards and Web cards for friends and family by visiting the brand’s website. These virtual gift cards can be sent via email and are redeemable for in-store and online orders at any Cousins Subs location.

Guests can select the amount of money to load onto the e-gift card, as well as the delivery date, card design, and a personalized message. An email will then be sent to the recipient with a virtual gift card number. The recipient can conveniently redeem the e-gift card by showing the cashier the email on a mobile device or providing the cashier the 10-digit card number. The guest may also redeem an e-gift card online for orders.

Guests also have the option to send a Web card, or a physical gift card, through the mail. Web cards can be purchased online, and a physical card will be shipped to the recipient instead of a virtual gift card number.

“As more of our guests embrace the trend of shopping and ordering online, we wanted to offer a better way to purchase gift cards and share our subs,” says Justin McCoy, vice president of marketing at Cousins Subs. “With these virtual gift cards, giving the gift of Cousins Subs is now easier and more convenient than ever.”

Cousins has partnered with Paytronix to implement this service. Paytronix handles transactions from millions of restaurant patrons nationwide, creating loyalty and boosting revenue with features based on guest behavior trends, such as social and mobile capabilities.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.