Industry News | April 15, 2013

Cousins Subs Invites Guests to #GoHogWild Over LTO Subs

Cousins Subs is bringing two pork-inspired subs to its classic menu: the Memphis Steak and the Cubano. 

“The Memphis Steak is our latest sub creation featuring our famous steak paired with our great-tasting pulled pork tenderloin that also captures America’s love for BBQ sauce,” says Kim Kofler, vice president of operations at Cousins Subs. “We introduced the Cubano for a limited time last year, and we brought it back due to popular demand. It was a huge hit.”
 
The Memphis Steak features pulled pork, steak, cheddar cheese, sliced dill pickles, lettuce, and BBQ sauce on Italian bread.
 
The Cubano features ham, genoa salami, pulled pork, Swiss cheese, mayo, brown mustard, sliced dill pickles, onions, and tomatoes on Italian bread.
 
In honor of Cousins Subs pork line up, guests are encouraged to use the hashtag #gohogwild and upload a picture showing their messy side with food on Instagram for a chance to win a Cousins Subs gift card. The picture can be of themselves, their children or even pets.
 
“We thought this would be a fun way to encourage our guests to engage with us while promoting our limited time only pork subs,” says Kyle McCormick, Cousins Subs digital and social media manager. “We’re looking forward to sharing some laughs as well.”
 
The Memphis Steak and the Cubano will be available for a limited time in Cousins Subs stores beginning on April 15th.