Industry News | August 14, 2012

Cousins Subs Launches Two LTO Sandwiches

Wisconsin-based Cousins Subs is debuting two brand new subs that celebrate its Midwestern heritage and a natural fondness for brats and cheese.

Available at all Cousins Subs locations, the Wisconsin Steak and Brat features thinly sliced steak and bratwurst, along with Cheddar cheese and sauteed green peppers and onions.

A cheesehead's dream, the Wisconsin Cheesy Chicken features juicy chicken breast, a generous serving of American cheese, and sauteed green peppers and onions.

The two LTOs join a menu that already includes the classic Italian cold-cut subs and hot subs, featuring the famous cheesesteak line. The hearty 7.5-inch sandwiches will be built on the same fresh, baked-daily bread for which Cousins Subs is known.

"It's hard to deny the power of a juicy brat or Wisconsin cheese. These two subs are some of the tastiest combinations we've brought to the table," says Justin McCoy, vice president of marketing at Cousins Subs. "We're proud of our Midwestern heritage and can't wait to hear how consumers around the country respond."

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