Industry News | January 20, 2013
Cousins Subs Makes it Better with New Foundation
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Cousins Subs restaurants has established The Make It Better Foundation to improve the welfare and quality of life in the communities Cousins Subs serves.
"Cousins Subs has a longstanding tradition of commitment to the communities we serve," says Christine Specht, president and COO at Cousins Subs. "We have supported a multitude of causes and organizations throughout our 40-year history. By establishing The Make It Better Foundation, we hope we can do even more."
The Make It Better Foundation has established three areas of interest it believes are vital to any community: health and wellness, hunger, and youth education.
Interested nonprofit and community organizations can visit the brand's website to find out more information on eligibility and how to apply. Completed applications will be reviewed, and grants announced, on a quarterly basis.
"I'm pleased to announced that The Make It Better Foundation's good work has already begun," Specht says. "We awarded four $500 scholarships to Milwaukee Area Technical College students for their photography contributions used to create a Foundation display for viewing in each Cousins Subs locations.
"In addition, we are sponsoring the Wisconsin Sports Awards Scholarship Competition, which honors outstanding high school student athletes. We will provide scholarship awards totaling $12,000 to qualified seniors," she continues. "Our slogan is 'Better bread. Better subs. Better day,' and we take it seriously. We believe that as an organization and as individuals, we have the ability and the duty to make it better, every day."
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.
Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.
Be part of the cure. Together, we can conquer children’s cancer.
The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.
