Cousins Subs is launching a twelve-month system-wide test of Wrigley chewing gum and mint products, including Orbit Spearmint Sugarfree Gum, Hubba Bubba bubble gum, and Altoids Peppermint mints at all locations. The products were originally tested at 18 Cousins Subs stores in the first quarter of 2014 and proved to be popular among restaurant guests.
“This is a great brand partnership,” says Justin McCoy, vice president of marketing at Cousins Subs. “The Wrigley name is certainly well known and respected, and their products provide a wonderful opportunity for incremental sales within our stores.”
Wrigley products will be available next to checkout registers and can be purchased soon using Cousins’ new online ordering app, which is available through the App Store or Google Play.
“We’re happy to expand our relationship with Cousins Subs,” says Sebastian Siethoff, director of foodservice development at Wrigley. “It’s a good opportunity for us to continue growing our presence in the fast casual restaurant market segment.”