Industry News | July 9, 2014

Cousins Subs Partners with Johnsonville Sausage

Cousins Subs is partnering with Johnsonville Sausage to offer two new subs, the Wisconsin Steak & Brat on Italian bread and the Wisconsin Brat & Bacon on pretzel bread. Both subs are available for a limited time at all Cousins Subs locations.

“Johnsonville is a prominent Wisconsin brand and dominates the brat market nationwide,“ says Justin McCoy, vice president of marketing at Cousins Subs. “We’re thrilled to come together to offer our guests a special taste of summer with the new Wisconsin Steak & Brat and Wisconsin Brat & Bacon subs.”

The Wisconsin Steak & Brat features steak, Johnsonville brat slices, Cheddar cheese, lettuce, sautéed onions, pickles, tomato, and brown mustard on Italian bread. The Wisconsin Brat & Bacon comes on pretzel bread—a limited-time guest favorite—with Johnsonville brat slices, bacon, Cheddar cheese, sautéed onions, pickles, and brown mustard.

“As a Wisconsin-based company, we’re long-time fans of Cousins Subs, and we’re excited to play such a large part in their new limited-time sub offering,” says Wendy Radder, foodservice marketing associate at Johnsonville.

Cousins’ Facebook fans are invited to take a “What’s Your Game Day Sub?” personality quiz, which automatically enters them into a sweepstakes to win one of six Johnsonville tailgate packages. The tailgate packages include a tabletop grill, five-piece grilling set, an umbrella with cooler attachment, and a two-person foldable tailgating chair, along with coupons for Johnsonville brat products. All quiz participants who enter will also receive a $1 off coupon for the Wisconsin Steak & Brat or Wisconsin Brat & Bacon valid at Cousins Subs locations.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.